Search Engine Optimization Starter Guide

2
2146
Search Engine Optimization terminology

Search Engine optimization or in short SEO is one of the most important and highly valued term. Annually people spend 2.5 billion dollars on Search Engine Optimization. So many black hat techniques were followed by people in order to get indexed in search results better than other websites, but such techniques in long run will get your website into trouble and will finally be black listed by any search engine out there. We have N number of factors that influence Search Engine Optimization, but before we jump into those let’s start with basics of SEO.

What is Search Engine Optimization(SEO)?

It’s a complex algorithm which increases the number of visits to a particular website affecting the overall visibility of a website in search engine results.

For most of the newbies out there Search Engine Optimization is one of the biggest mystery that has got lot of history. For all these years, it has been evolving and changing in order to provide the best search engine results to the end user’s.

If you are a complete newbie or an experienced person sometimes we do get confused with some of the terminologies which we use in SEO, this guide can help you understand the important terms we usually come across.

SEO Glossary (Or) SEO Terminology

200 Status Code                                                                                                          This is the most common HTTP status message. It indicates that the request was successful and the server was able to deliver on the request.

301 Redirection                                                                                                            The requested URL is permanently moved or redirected to a new URL.

302 Redirection                                                                                                            The requested URL is temporarily moved or redirected to a new URL.

404                                                                                                                                The most common and most easily recognized error message. It states that the requested URL does not exist anymore on the server.

ALT Text/Tag or Attribute                                                                                 Alternative Text is a crafty and important attribute by which Search Engines render your images, this text serves relevant information about what exactly the Image is about.

Anchor Text                                                                                                               Anchor text is the clickable text which is highlighted in dark blue color or in the color specified by the website owner. Make sure your Anchor texts are relevant to the page you are linking to, rather than using generic text.

Backlink                                                                                                                   Backlink is one of the most commonly heard and Important Search Engine Optimization factor. In simple words, backlink is nothing but an Incoming link from a website or web page.

Blackhat SEO                                                                                                                 It’s the process of using different techniques which increase the visibility and page rank of any website. Such techniques are against to SEO guide lines and will get you into trouble in long run.

Canonical URL
It’s the basic URL format that you want your visitors to see. For example, google treats http version of web pages different when compared to https version. If you are using https version make sure you redirect all other formats to the default selection, if not it will be treated as duplicate content.

Dofollow
This is a type of backlink which is created for SEO purposes. When a backlink has a dofollow tag in it then they are just not only linking back to your website but also passing the link juice.

Google PageRank
Pagerank is a complex algorithm used by google to rank websites on a scale of 0-10.

Inbound Link
Backlink or Inbound link are one and the same.

Internal Link
Linking or redirecting user to a URL with in the same domain is known as internal Linking.

Keywords
Keywords are set of words which are used in an article or blog.

Link Building
It’s the process of getting backlinks or inbound links to a page on your website.

Long Tail Keyword
Any keyword which has more than two or more words in it than it called Long tail keyword. Basically, these are the words which are low in competition but high in terms of monthly searches. Using these keywords can help you drive lots and lots of Organic traffic to your website.

Metadata
Metadata is data about data. In other terms, metadata contains the information about Purpose of the data, Time and date of creation, Author of the data and many more.

Meta Description
It’s the process of letting know the search engines what exactly the web page is all about.

MozRank
MozRank is one of the important metric which calculates the importance of any given web page. The higher the quality of the incoming links, the higher the MozRank.

Nofollow
When a backlink has a Nofollow tag in it then they are just linking back to your website but not passing any link juice.

Off Page SEO
Techniques which are followed to improve the position of any website in Search Engine results page. Off Page SEO techniques include Link building, Social Media marketing, Social bookmarking etc                                                                                                    

On Page SEO
Techniques that can be implemented within the website so that it is optimized for search engines to rank better.

Organic links
Organic links are types of backlinks that are natural and has nothing to do with Paid linking or Link exchange or automated systems.

SERP
Full form of SERP is Search Engine Results Page, the webpage results returned by a search engine in response to a keyword query is known as SERP.

Sitemap
Its process of letting know the search engines about the list of webpages that are available for crawling.

Whitehat SEO
It’s the process of using different techniques which increase the visibility and page rank of any website. Such techniques are in line with terms and conditions of a search engine.

If this article has helped you or if it can help someone in your circle feel free to share with them.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here