Introduction to Affiliate Marketing

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Introduction to Affiliate Marketing

In this article, I would like to tell you about Affiliate Marketing, Different types of affiliate Programs and techniques used in general to market them.

What is Affiliate Marketing?

Affiliate Marketing is one of the oldest and most widely used marketing technique. In this type of marketing, both the business owner and the Affiliates benefit. In simple words, Affiliate marketing is a technique in which affiliates bring Visitors or Customers to the desired website or to a landing page.

Affiliate Marketing Cycle

In more simple terms if you want to understand what exactly is affiliate marketing then consider an example where you would like to buy or rent an apartment, Most of the cases you go through some broker who shows you around different apartments. So, once you rent or buy an apartment the broker gets his commission and the owner gets his money. It’s as simple as that. Just like the above-mentioned example when it takes place Online the procedure, terminology and techniques are little different.

Since now you got over all idea about Affiliate Marketing now you might be thinking where exactly you can find such programs or websites which allow you to join as an affiliate.

In today’s world, we all know eCommerce is one of the biggest and largest industry. Some such leading market holders are Amazon, Alibaba, eBay, Flipkart (In India), Snap deal (In India) and many more..

All such major websites do have affiliate programs, the only way to find such programs are just head over to their website and in footer section, you can find a link with title affiliate or affiliate program. Just click on it and join the program.

Find Screenshots of few affiliate programs that you can find visiting directly to their websites.

Amazon Affiliate Program:

Amazon Affiliate

eBay Affiliate Program:

Ebay Affiliate

How much as an affiliate you get paid?

This is the most common question people ask, you may earn anything from 1% to the max percentage the owner is willing to pay you. You can find such details on the website of the affiliate program you are joining.

Now that you got idea about affiliate marketing and also the programs to join as an affiliate,  What’s next?

How do you promote them?

This is the most important aspect for any affiliate. It doesn’t matter which program you join or how much you are getting paid for, all that matters is how you are going to market or promote the product you chose. Some of the techniques are as follows.

  1. Google AdWords – With this technique you promote your affiliate product on google search and on other partner sites. Though this is little costly but efficient in terms of driving traffic.
  1. Facebook Marketing – This is similar to Google AdWords but on Facebook. Comparatively, this is not as costly as Google AdWords only if you understand how to promote them.
  1. Landing Pages – People create landing pages or in other words, single page websites and capture the emails of the interested customers and send them regular emails promoting their products. Little complex but efficient.
  1. Creating a Website – People create website around the product they are promoting and write reviews about it and provide a walkthrough about the product and sell them. Time taking process but efficient.

and many more..

Affiliate Marketing Funnel:

Below picture clearly depicts what are the key ingredients for earning as an affiliate. More the traffic you get you will have more chances for them to click on your ads and convert them into sales. So, driving traffic is the most important factor for any affiliate.

Affiliate Earnings Funnel

What are some of the best affiliate programs you can join?

There is nothing in specific I can suggest because most of the times you are the right person to judge for the products you are promoting. Some people might be comfortable selling Ecommerce products and some SaaS products. So it entirely depends on one’s interest and their circle, that being said some of the most common affiliate programs are as follows

Benefits of being an Affiliate?

Being an affiliate one of the most important benefit is you no need to own any product or worry about the packaging, shipping etc. All that you need to worry is how you need to sell the available products. Besides you no need to fix yourself on single product, for example when you join as an affiliate on website like Amazon you have tons and tons of different products to promote. So, if one product under one category doesn’t work for you, you still have different categories to try.

Affiliate marketing doesn’t require any upfront fees or Maintenance.

Final Verdict:

Join or Apply to those programs or services that will appeal to your target market or audience. Don’t market the links instantly the moment you join the program, take your time in understanding them and promote accordingly. Irrespective of whether you are a newbie or an expert these are the only tools you need in order to succeed as an affiliate.

  1. Computer/ Laptop.
  2. Good Reliable Internet Connection.
  3. Finding a Profitable Product or Niche and
  4. Finally Determination (Never lose confidence even if it takes few months of time before you make your first sale).

All the best, Share your journey with me, If you have any questions please feel free to share them in comments section below. If this article has helped you or if it can help someone in your circle feel free to share with them.

2 COMMENTS

  1. Thanks for the wonderful article. I have tried with Clickbank and gave up, do you have any suggestions on how to get more sales? Is Clickbank really worth? I saw mixed reviews about Clickbank products.

    • First of all thanks for visiting my website and I am glad you have asked this question. In simple to answer your question, I would say Yes, with Clickbank you can make money but before that you should understand current market and select the product accordingly, It depends on so many other factors and I can’t make justification to your question by answering here. So, I will try to make my next blog related to Clickbank, hope that might help !!

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